Fort Worth discovers Brittany Cobb’s energy and creativity.
The Dallas-based entrepreneur opened her third store in Fort Worth in July.
Cobb is the CEO of Style Concepts, the Deep Ellum-based company that spans their retail, e-commerce and hospitality concepts Flea style, Heirloom Haul, Game Day Style and their newest, Wide Brim and the Bungalow.
Wide Brim is a hat and small goods store that opened in July at the new Hotel Drover, an autograph collection Marriott hotel designed for Fort Worth with rustic luxury decor. The drover opened in March in the Mule Alley area of the Stockyards Historic District, which is undergoing a $ 175 million renovation.
A signature personal wardrobe accessory for Cobb, Wide Brims hats are decorated with new and vintage materials and retail for $ 148 each. Stetson is making a pink one to add to the range.
Flea Style, Cobb’s fifth store, opens in October in a prime location on Mule Alley next to the Lucchese Bootmaker Store. The Fort Worth Flea Style will have a mini heirloom haul drink and snack bar, not the full menu of the other tea rooms.
This Stockyards store will also have a 20 foot hat bar with 10 stools for customers to sit on and create.
Cobb has also added hat bars to its Deep Ellum and The Star stores in Frisco.
The Deep Ellum store serves as the headquarters of Style Concepts. But a building next door will be ready early next year to house the growing workforce and online business that Cobb and its employees built last year to weather the worst months of the pandemic. Online has caught on and will more than double this year, she said.
The newest Flea Style Store will also have an expanded Home Decor section selling home accessories and loungewear and other items in the bungalow.
The Bungalow is her third Fort Worth store, a 1,900-square-foot, four-bedroom, nine-person home that she has just bought and converted into a vacation rental. The home is 4.5 miles from the Stockyards and their two shops on Mule Alley.
Cobb grew up in Southern California and moved to Dallas in 2001 to study at Southern Methodist University. She had hosted shopping events by putting together her own flea market finds and hiring local artists and small businesses to sell their products. Founded Flea Style retail company in 2015, Cobb continued the concept of reusing used goods and discovering new artisans making home decor, jewelry and clothing.
In 2018 she opened her first store in Deep Ellum.
“We’ve really picked up speed in the past 23 months,” she said. “We’ve just tripled our team in the last month and a half. We are working on our new experience trade, which people seem to appreciate. “
Flea Style and the Heirloom Haul tea room in The Star development by Dallas Cowboys owner Jerry Jones in Frisco opened two years ago in November, and Game Day Style opened there last year.
Cobb said she spoke to real estate contacts in Fort Worth about expansion, but she needs to be in the right place. “We like to be near entertainment areas: Deep Ellum, The Star, and now the Stockyards.”
Bungalow vacation rental began with the idea of saving money on hotels for extended staff visits in Fort Worth. It introduced a waiting list for reservations and 200 people signed up in the first 24 hours.
“I think we should buy a few more houses,” said Cobb. She decorates it with mainly vintage furniture finds. Likewise for the new store, and she has just returned with a loot from the canton flea market for both of them.
With the Fort Worth home so close to the new Flea Style, she’s thinking of marketing the two together for stag and hen parties.
“My first love was interior design. The bungalow is the ultimate way to avoid all of these concepts, ”said Cobb. “It was a blast. Our customers will love it. “
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